Damyel is a chocolate maker, they have 6 shops in the heart of Paris.
The CEO had the intention to move upmarket, to have a high-end brand image and above all typically French.
We started from scratch with very strict guidelines, I wanted each packaging to be like a jewel case. The flavor of Damyel’s chocolate being delicious, the packaging had to be exquisite and end up being an object of decoration for Damyel's customers.
So I redesigned 35 packagings in total: chocolate boxes, gift boxes, bags, price tags, business cards, thank you-cards, eshop website design, logo and chocolate moulds. I also completely redesigned the merchandising of all the stores.
We have made the choice of a mix of subtle and elegant graphics that were giving a finesse touch such as gilding and star dust.
Over time, I became the artistic director of the brand.
Since the beginning of our collaboration, customers have been delighted and Damyel's turnover has increased which was our primary objective.
To conclude, packaging is a communication tool in its own right, it has a direct impact on the purchasing process.
The packaging enhances the product and sets it apart from the competition.